NICI

The NICI brand has become, over the past 25 years, synonymous with first class quality and design. From a small family business, which was founded in Germany in 1986, NICI has become an international company and its products are marketed with dizzying success in 60 different countries in Europe and worldwide, and offers those buying them an experience of warmth, originality and amazingly cute designs.

 

The NICI brand constitutes a combination of first class designers, who work diligently on a daily basis to continue to develop new products, with an uncompromising commitment toward quality and use of excellent raw materials which ensure that every product leaving the company’s warehouses both captures the heart and the eye and also is durable and ensures long term pleasure. NICI’s viewpoint is that only unique people can create unique products, and therefore the imagination and the skill of their employees are the initial base for the success of the brand.

 

Alongside beautiful fur dolls, which were the initial product line, the company’s products include at present a variety of fashion accessories - handbags, purses, key rings, sunglasses cases and so forth; an entire line of back-to-school products and office equipment - diaries, exercise books, files and a selection of writing materials; pyjamas and underwear; cushions, bed linen and various home design accessories; and  a large range of products that is continually expanding, innovative and exciting.

NICI believe that life has an abundance of enjoyment to offer us and that creativity, enthusiasm and teamwork are essential in creating pampering products. The brand stores, which at present exceed 1000 globally, are designed as a magical world of colour, softness and indulgence represented by the abundance of NICI’s wonderful characters, starting from Jolly Mah, the sweetest lamb in the world, through domesticated jungle animals to the raccoon and the koala bear that have captured the Israeli audience.

 

In 2003 NICI arrived in Israel and was received with much excitement. At present the products can be found in more than 600 selected private points of sale and in leading chain stores, and in addition there are NICI brand flagship stores operating in Israel under the name Trendy Shop.

 

NICI Israeli Representation Ltd operates pursuant to the high standards of global NICI, and apart from import and marketing of the global products is also responsible for the commercialization of the brand in Israel, and develops local lines such as a back-to-school products lines and an underwear and textile line in partnership with leading companies. Some of the products are produced in Israel with the intention of providing the local community with blue and white (made in Israel) products. Here too, alike overseas, the brand offers an exciting and diverse buying experience for every age and every taste.